![]() ![]() The list below includes some of our top ones to check are correct. We strongly suggest it include a checklist of details that are reviewed item by item before anything is sent from Marketing Cloud (Formerly Pardot), each time. We highly suggest you come up with your own communication standards and write them out. Your strategy is the highest horizon, and your standards could outline more granular details like formats for subject lines or salutations. ![]() Similarly, if you’re sending random emails with no clear strategy, all the tiny things below could be technically correct but your whole message will seem like a mistake. None of the below will matter if you’re emailing someone you don’t have permission to. It also goes without saying that you will want to make sure you understand spam laws and have permission to be contacting the people you’re planning to email. Read Amy Bucciferro’s post on Marketing Strategy for a primer on marketing strategy and marketing automation. It is crucial that you only send emails as part of a larger communication or marketing strategy or are at the very least super clear on what the purpose of your lone email is. Have Your Email Communication Standards in Place Firstįirst, a note on setting overall standards, and incorporating our list into a checklist of your own. While these are Account Engagement on the Marketing Cloud platform specific, many apply to sending email from any kind of platform. Don't learn the hard way! Trust us and read on. These are some of the easiest places to overlook. Here are some of our top details to double-check. Messaging missteps can confuse your constituents and even damage your organization’s image. While this can be a great way to easily reach a wide audience, it also means there are a number of easy email mistakes to unknowingly make. Marketing Cloud (Formerly Pardot) makes it possible to send a lot of emails very quickly to a lot of people. ![]()
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